Disney World - The Online Guide - Disney's Wild About Safety Education Campaign

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Disney's Wild About Safety Education Campaign Fact Sheet

Click here for the Campaign Safety Message Pictures
Historic Commitment and Campaign Overview
Disney's Wild About Safety education campaign uses two beloved characters, Timon and Pumbaa from Disney's The Lion King, to teach guests about Resort safety in a fun and uniquely Disney way. This campaign is an integral part of Walt Disney Parks and Resorts comprehensive Safety Initiative, launched in June 2002 to drive continuous enhancement in attraction and Resort-wide safety programs. This multi-year program reflects Disney's enduring commitment to a "safety first" philosophy and is designed to increase public awareness of safety programs at Disney's U.S. resort properties.
Key elements of the June 2002 announcement of the Walt Disney Parks and Resorts Safety Initiative included:
The appointment of Chief Safety Officer, Greg Hale, who reports directly to Walt Disney Parks and Resorts President, Jay Rasulo, and provides global oversight for all aspects of attraction safety programs; and
The release of the Walt Disney Parks and Resorts first Report on Safety, which provides a behind-the-scenes look at safety measures currently in place at Disney's U.S. resort properties.
In addition, the Safety Initiative introduced several new safety measures installed in domestic theme parks last summer, including:
10,000 new signs with standardized language and pictographs at attraction entrances, in queues and in ride vehicles;
Standardized yellow and black warning stripes to alert guests to platform edges wherever they load and unload;
Standardized safety announcements immediately prior to vehicle dispatch; and
Increased use of station gates, fencing, or yellow "wait" lines where Guests assemble before boarding vehicles.
The Wild About Safety campaign continues Disney's long tradition of safety education by engaging Guests in a partnership to enhance their safety and the safety of their families and loved ones during their stay.
Even with thousands of Cast Members working around the clock to keep our Resorts safe, we cannot do it alone. We think it's important for all of our guests to have the tools and information they need to take an active role in their own safety.
In the 1950s, The Walt Disney Company used its unparalleled storytelling ability and classic characters like Donald Duck and Jiminy Cricket to teach families about safety. Full of timeless tips for the household and neighborhood,
Donald Duck's Safety Book was first published in 1954, but remains a favorite today.
And Jiminy Cricket's famous I'm No Fool series debuted on the Mickey Mouse Club television program nearly half a century ago, yet can still be seen in classrooms across America.
Specifics of Disney's Wild About Safety Campaign
Today, the Wild About Safety campaign continues a commitment to safety that started many years ago.
As the official campaign "spokescharacters," everyone's favorite meerkat (Timon) and warthog (Pumbaa) team up to demonstrate the consequences of unsafe behavior in a series of entertaining illustrations now appearing in activity books and many other guest materials throughout the Disneyland and Walt Disney World Resorts®.
World-renowned safety organization, Underwriters Laboratories, Inc., is joining Disney in the program launch as a founding participant.
Guests visiting the Disneyland Resort® in Southern California and the Walt Disney World Resort® in Florida will be treated to 12 humorous depictions of the characters as they endure many "misadventures" while visiting a Disney theme park.
Created by artists at Walt Disney Imagineering, each image illustrates the consequences of ignoring basic safety concepts, and is accompanied by a clever slogan (such as "Keep arms, hooves, tusks and tails inside the vehicle") that clearly reinforces safe behavior.
Underwriters Laboratories, Inc. Partners with Walt Disney Parks and Resorts for Wild About Safety
An internationally recognized, not-for-profit product safety testing and certification organization, Underwriters Laboratories, Inc. (UL) has been "Working for a safer world" for more than a century.
Founded in 1894, UL started testing products for public safety 109 years ago, and, today, the UL Mark is affixed to more than 17 billion products annually.
As a founding participant in Disney's Wild About Safety campaign, UL will apply decades of experience in the field of safety to assist in the identification of relevant safety topics and the development of effective safety messages.
Disney's Wild About Safety Guest Communications Vehicles
Wild About Safety messages will be distributed through a wide-range of communications vehicles that reach guests throughout their Disney experience -- from the time they begin planning their trips to the time they leave the Resorts to return home. The campaign will be rolled out over a 12 -18 month period. The materials used to communicate safety messages will include the following:
Children's activity books with safety-themed activities such as connect-the-dots, word games and coloring;
Theme park guide maps;
Brochures summarizing all 12 safety messages distributed at guest service locations throughout the Resorts;
Personal Translation Units for Guests with limited English fluency that feature audio safety reminders from Timon and Pumbaa in five different languages;
12 trading pins featuring Timon and Pumbaa's safety messages that will not be for sale, but can be acquired through trading with Cast Members;
12 "Safety Tip Cards," that Cast Members will distribute to children throughout the day;
Menus for Guests under the age of 12 at popular theme park restaurants.
Timon and Pumbaa's Safety Messages: "12 Good Ways to Safer Days"
Timon and Pumbaa's safety messages were developed by a cross-functional team of experts representing engineering, operations, maintenance, marketing and public affairs.
Based on Disney's 50 years of operating experience, the Wild About Safety messages were selected and designed to remind Guests to "play safe" without detracting from the excitement and enjoyment of their Disney experience.
Messages selected by the team were brought to life by artists at Walt Disney Imagineering, and tested with internal and Guest focus groups for impact, clarity and entertainment value before being put into production.
The following safety messages will be shared with guests in the Timon and Pumbaa scenarios:

TAGLINE	EXPLANATION
Hold on to your gear!	Secure your belongings while on rides
Stay seated at all times	Remain seated while in ride vehicles
No stampeding!	Walk, don't run
Keep arms, hooves, tusks and tails inside the vehicle	Keep arms, hands, legs and feet inside the vehicle
Be aware, it's a jungle out there!	Be aware of your surroundings to avoid collisions, tripping, etc.
Let the cubs decide if they want to ride	Don't pressure kids to take rides that may be too scary for them
Block the sun, not the fun	Take responsible precautions to avoid excessive sun exposure
Follow the rules of the jungle	Comply with written, verbal and audio instructions
Stay on your feet, it's not a seat	Don't sit on ropes, chains and railings
Make sure you are well enough to ride	Don't take rides if you are not feeling well or do not satisfy posted health requirements or recommendations
Paws behind the line	Stay behind yellow safety lines until instructed to board a ride
Watch over your herd	Supervise your children

Block the Sun, Not the Fun
The campaign's "Block the sun, not the fun" safety message was developed in collaboration with the Sun Safety Alliance, a national coalition of leading companies, health care providers and medical experts dedicated to motivating Americans to adopt and practice sun protection.
The Walt Disney Company has been a member of the Alliance since it was officially launched in Washington, D.C. on April 22 of this year. For more information on the Sun Safety Alliance, call 703-837-4202 or visit their website at http://www.sunsafetyalliance.org/.

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