It is one of a few "real" things in a city of make-believe.
Not only will guests have to see it to believe it, they'll have to "hear"
it as well. Indeed, since the Hard Rock Hotel at Universal Orlando was
unveiled in the heart of the world's most popular tourist destination,
it bears a most unique trait in this Florida mecca of themed entertainment.
Everything about it is genuine. The real article for the eyes and ears.
From the world's most valuable collection of rock memorabilia,
to original paintings by famed performers, to the seamless aural experience
by the music world's most popular artists throughout the grounds - The
Hard Rock Hotel at Universal Orlando is like no other hotel experience
anywhere.
The Hard Rock Hotel - it's where Matchbox Twenty, Blink
182 and U2 would stay in Orlando. Where guests are immersed in the music
of their favorite performers. The Hard Rock joins another Loews Hotels-managed
property, The Portofino Bay Hotel, to create the hospitality hub of
Universal Orlando, which includes the Universal Studios and Islands
of Adventure theme parks and the CityWalk entertainment complex.
The Hard Rock Hotel showcases the mission style of a true
"Hotel California," where "you can check out, but you can never leave."
As in all Hard Rock Cafes and Hotels, the public areas are decorated
with the newest pieces from the Hard Rock's unsurpassed $31 million
collection of rock 'n' roll memorabilia.
Original paintings and drawings, including portraits of
famous "rockers" by Rolling Stones guitarist Ron Wood, also adorn the
walls. The world-famous Hard Rock themes of "Love All Serve All," "All
is One" and "Save the Planet" echo throughout the property, as well.
"It has always been our belief at Loews Hotels that the hotel business
mirrors the entertainment industry-people want an experience they can
remember, that exceeds their expectations, and makes them go 'Wow, this
is cool!'" said Jonathan Tisch, chairman and CEO of Loews Hotels. "The
new Hard Rock Hotel at Universal Orlando truly delivers a one-of-a-kind
travel experience-a seamless combination of great hospitality and terrific
entertainment that makes for unbelievable amounts of fun with every
stay." The Hard Rock Hotel at Universal Orlando features 650 thematically
appointed rooms, including guest rooms, suites (including the Graceland
Suite - it's fit for "The King") and Loews famous Kid's Suites; several
cocktail venues -- the Lobby Lounge, elegant Velvet Bar and the poolside
Hard Rock Beach Club; two restaurants - The Sunset Grill (featuring
an open exhibition kitchen) and an Orlando version of the world-famous
Palm Restaurant; a massive zero-entry pool with a 260-foot water slide
and 12-speaker underwater sound system; adjacent "Little Rock" pool
for youngsters; fitness center and business center and 6,000 square
feet of meeting space. Located on a 14-acre site, the Hard Rock Hotel
at Universal Orlando provides guests with a comfortable, casually elegant
atmosphere that is as relaxing as it is fun. Approaching from the gatehouse,
guests "hear" the hotel before they actually see the property. Three-chord
rock n' roll from a series of hidden speakers jangles "welcome." As
the car approaches the porte cochere, the first visual is a magnificent
fountain of 42 bronze guitars - Gibsons and Fenders all - swirling skyward
in a double helix -- the DNA that binds all musicians.
The Hard Rock Hotel was designed as if it was formerly
the estate of a flamboyant rock star, who, through decades of touring,
amassed a remarkable collection of one-of-a-kind items. His deep pockets
and evolving taste greatly influenced his passion for collecting. Far-flung
locales, from Bali, Indonesia, South America, India and Africa are all
represented in the architectural motif. Spain holds an especially dear
place in his heart - perhaps due to his infatuation with an exotic beauty
from the Costa del Sol - hence the choice of the Mediterranean styled
building. The central feature of the entry floor is a large mosaic of
the Hard Rock logo. From the ceiling above, shafts of light beam down,
forming moving clock hands on the tile. After checking in, guests are
drawn to the Lobby Lounge and adjacent wrap-around terrace, offering
a 180-degree view of the cabanas, pool deck and Hard Rock Beach Club,
where rocky Malibu-esque cliffs overlook a sand beach and Pacific blue
water. Just beyond the cliffs are CityWalk's Hard Rock Cafe, the world's
largest, and Hard Rock Live concert venue, creating a "rockin" campus
on the grounds of the Universal Orlando Resort. In fact, the three Hard
Rock properties make up a museum-quality attraction themselves as their
combined displays give Universal Orlando the largest and most valuable
public exhibition of rock memorabilia in the world.
The hotel and grounds provide guests with a seamless aural
experience, as classic rock, pop, rhythm & blues and popular music of
all genres emanate from hundreds of speakers located in all public areas
and throughout the grounds. All of the hotels at Universal Orlando are
connected to each other and to Universal Studios, Islands of Adventure
and CityWalk by a chain of scenic waterways. In addition to more traditional
forms of transportation, guests board water-taxis from their hotel to
their exciting Universal destinations and back again. Convenient and
leisurely, this picturesque ferry system takes the worry of travel from
the guests and allows them an even more carefree Universal Orlando experience.
Hard Rock Collection on show at the Hard Rock Hotel
It started in London in 1971. Legendary guitar virtuoso Eric Clapton
asked the management at the original Hard Rock Cafe to mark a favorite
bar stool by hanging one of his guitars on the wall above the spot.
Days later, Pete Townsend of The Who sent another six-string with a
note that said "Mine's as good as his! Love Pete" and a collection
was born.
Today, thirty years later, Hard Rock International owns the largest
collection of rock memorabilia in the world - valued at over $31 million
and housed at Hard Rock Cafes and Hotels around the globe. With the
opening of the Hard Rock Hotel at Universal Orlando, a remarkable selection
of new items from the company's permanent collection is now on display.
These include:
A military-style vest, peach floral drawstring shirt and black silk
pants worn by guitar hero and Woodstock legend, Jimi Hendrix in the
summer of 1968.
One of Elton John's most outlandish stage costumes worn on his 1984
world tour - a faithful replication of the outfit worn in painter Thomas
Gainsborough's "Blue Boy" - complete with blue satin breeches,
gold-filigreed accents, rhinestones, ostrich-plumed hat and knee hose.
A "Vegas Elvis" rhinestone encrusted bell-bottom jumpsuit
(complete with cape) worn by "The King" during one of his
many engagements on the Strip.
A boot display including boots worn by Elton John, Baby Spice, Mick
Jagger and June Pointer of the Pointer Sisters.
Britney Spear's leather pants.
Mariah Carey's two-piece black outfit.
The exhibits at the Hard Rock Hotel, combined with the existing displays
at the adjacent Hard Rock Cafe and Hard Rock Live performance venue
give Universal Orlando the largest public display of rock memorabilia
in the world.
The hotel is full of one-of-a-kind memorabilia and display items including
the brown slip dress and wrought iron votive candle holder used in Madonna's
1989 "Like a Prayer" video, Stevie Nicks' velvet drape shawl
worn during one of her solo tours, a display of some of Elton John's
most extravagant hats worn during his tours, a stage costume and guitar
from Aerosmith's Steven Tyler and stage backdrops from the Rolling Stones'
"Beggar's Banquet" world tour in 1968.
Other displays include original psychadelic poster art for concerts
presented by legendary rock impresario Bill Graham at San Francisco's
legendary Fillmore Ballroom, Jimi Hendrix's childhood hobbyhorse, and
lithographs drawn by Rolling Stones guitarist (and accomplished artist)
Ron Wood including a color screenprint of Jim Morrison signed in pencil
by Ron Wood. Each piece is presented in a museum-quality display accompanied
by appropriate notes and annotations.
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